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United Media Services is a conglomerate of all types of media; print, broadcast, and digital. With more than 24 media institution and media service companies established to regain Egypt’s position as a media leader in the MENA region.

Featured case study


The campaign started with 48-hour blackout: Mo Salah deactivated his social media accounts across platforms for 48 hours, through a cryptic tweet, building further anticipation as to the meaning behind his subsequent disappearance.

PR’s role was to spark a conversation starting the cryptic tweet paving the road for the key messages of the campaign and directing public opinion.
Within only limited hours of disappearance, we have managed to make the news talk of the region through different PR tactics & key messages, in addition to managing any potential negative news that might pop up.